Vision IAS is hiring a Content Marketer - UPSC Civil Services Preparation
Position: Content Marketer
Location: Old Rajinder Nagar, Delhi
Employment Type: Full-Time
Experience Level: 2-5 Years Preferred
Industry: Education / Test Preparation

About Us-

We are a leading organisation in the UPSC Civil Services preparation space, committed to empowering aspirants across India with the highest quality educational content, strategic guidance, and innovative learning solutions. With a rapidly growing community and a mission to democratise access to top-tier UPSC preparation, we're looking to strengthen our content marketing team to scale our impact.

Role Overview-

We're seeking a creative and driven Content Marketer to lead our social media content initiatives, write compelling copy and scripts, and coordinate with our design and video teams to deliver high-impact campaigns. The ideal candidate will have a flair for writing engaging content tailored to UPSC aspirants and a strategic mindset for audience growth and brand engagement.

Key Responsibilities by Vision IAS -

Content Creation: Write engaging, persuasive, and informative copy and scripts for reels, YouTube videos, Instagram carousels, blog posts, and ad campaigns tailored to UPSC aspirants.

Content Strategy: Contribute to and execute content strategies aimed at growing our social media presence, driving engagement, and building brand trust.

Collaboration: Work closely with graphic designers, motion graphic designers, and video editors to bring content ideas to life.
Content Planning: Develop and manage content calendars aligned with trending topics, academic schedules, and campaign goals.
Performance Monitoring: Analyze content performance across platforms and iterate based on insights to improve reach and effectiveness.
Brand Voice: Ensure consistency in tone, messaging, and visual style across all content in alignment with our brand identity.

Required Skills & Qualifications by Vision IAS-

- Proven experience in content writing, especially in educational or test-prep domains.
- Strong scriptwriting skills for short-form and long-form videos.
- Deep understanding of social media platforms (You Tube, Instagram, X, LinkedIn) and content best practices.
- Ability to craft persuasive CTAs and high-converting marketing copies.
- Experience in working collaboratively with creative teams to produce digital assets.
- Awareness of trends in digital education, especially in the UPSC preparation ecosystem.

- Excellent communication and time-management skills.

Preferred Qualifications by Vision IAS-

• Background in Journalism, Communications, Marketing, or related fields.
• Experience with basic SEO, social media analytics, and performance tools.
• Familiarity with UPSC exam structure and aspirants' journey (either through personal or professional
  exposure).
  To Apply:
  Send your resume, portfolio (samples of copies/scripts),
  and a short note on why you're excited about this role to
  [insert email/contact link].
  email it to emmi.sharma@visionias.in

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